Author: sangsara

2014-11-30 00.09.18

Hipstamatic Vault Reopens — Old Friends for Sale

The Hipstamatic iPhone camera app is in the habit of releasing new “HipstaPaks” of gear (each one typically has a new “lens” and “film”; occasionally a “flash”) every month. Some of these disappear awhile later, to keep the available collection manageable and, I suppose, to create some artificial scarcity around their releases. I discovered this a couple of weekends ago when I wanted the Swedish-themed Södermalm Pak and discovered it missing. I regularly buy everything they offer, not the idea of not having some drove me crazy. I promptly bought the remaining two or three I did not already have, proving their marketing technique works. So if you also have an obsessive nature and need to have a complete Hipstamatic pack collection, this weekend will feel like Christmas has come early because they’re opening their “HipstaVault”, with almost everything from the past available once more. As far as I can tell from Googling, the last time this happened was in 2012. I didn’t know it would actually happen again, so… predictably, I’ve now bought everything …

➟ “Open” Makeup as a Disruption of the Beauty Industry

The Woman Who Figured Out How To 3-D Print Makeup Explains How It Works Jillian D’Onfro Tech May. 10, 2014, 2:31 AM, businessinsider.sg Choi has created a prototype for a printer called “Mink” that will let users choose any color imaginable and then print out makeup in that exact same hue (at this point, she’s only done demonstrations with blush). By allowing people to skip the expensive department store prices to make the perfectly colored products themselves, Mink could completely revolutionize the makeup industry. She’s being deceptively conservative when she says this product would be targeted at teenaged girls; it has far larger implications for the beauty industry. If every shade and the chemically simple products that allow people to sport them are fully open and commoditized, and large brands have few qualities to offer beyond “packaging”, and the customer knows it, what will happen? Will advertising continue to be able to sustain them by selling a lifestyle, or will the images of beauty grow wider in scope and fragment as new tastemakers emerge from …