Tag Archives: Social

One Week with the Jawbone UP: How its Design Inspires Behavioral Change

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I bought one of the newly revised Jawbone UP wristbands a week ago. For those not following the rise of wearable activity trackers such as the Nike+ FuelBand, they are essentially pedometers you put on your wrist as you go about your business each day (and wear to sleep at night, in some cases), that connect with your PC or smartphone to give you more insight into your health. The UP was one of the first products on the market, but suffered from design and manufacturing defects that led to a hasty recall and another year on the drawing board before it was finally re-released last Christmas.

It all started with using the free Moves iPhone app (by the Finnish company ProtoGeo) for about a week, during which I got a taste for recording and quantifying my movements. When I saw the UP on sale locally, it was an easy purchase. It’s only been a week, but it has been a behavior-altering experience for me so far. Along with its companion app, the UP provides a couple of key features.

  • Activity reports
  • Food logging
  • Sleep quality tracking
  • Social network awareness
  • Fiddle-free design
  • Comfort and style

Activity reports

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Open up the app and you’ll see at a glance how you’re doing against your set objectives. A healthy target is 10,000 steps a day, but few sedentary workers can meet that. Because UP is an internet-connected service, it’s able to tell you what others like you (in age, gender, height, and weight) are averaging. In my case, the average most do is about 5,500 steps a day. I decided to set myself a high but achievable goal of 8,000 steps.

What’s happened since? I’ve found myself striving to reach that by alighting one bus stop ahead of my destinations, taking the long way around the office, and going for more short walks whenever I can.

It translates your activity into calories burnt, which it shows you alongside an estimate of how many calories you burn just resting, and a total for each day. Every now and then, the application shows you “Insights”; pre-written facts and advice tailored to your own performance. Examples include deciphering hidden patterns in your behavior and mood, and helping you understand terms like “you walked 8,000 steps” with statements such as “equivalent to walking across the Golden Gate Bridge and back”.

Food logging

This part is optional, but you can enter your meals (or just photos of them) to keep a record of what you’ve eaten. If they’re available in the online database, nutritional information is attached. It has the same effect as using an expense tracking app: it makes you acutely aware of every little bit you put into your body, and alerts your conscience to the unnecessary.

In practice, having a vague idea of how many calories I’m consuming, coupled with the knowledge of how much I’m burning (or NOT burning, on idle days) has been powerful. If I know that I’ve only moved a minimal amount all afternoon, any random urge to snack quickly meets a mental roadblock — “Why would I need more calories?”

Sleep quality tracking

Like the popular Sleep Cycle app, the UP band can monitor your movements in the middle of the night, and map out your light vs. deep periods of sleep on a graph. And then at the best possible time close to your intended waking hour, it will silently vibrate in the morning.

You are asked to set a sleep goal for yourself, and along with all the other data it collects, this is plotted over a timeline of days, weeks, and months, which illustrates how good you’ve been at getting the sleep and exercise you need.

Social network awareness

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This is easily one of the best features of the UP. Other people can be added as “teammates” and their activities populate your Home screen, turning it into an Instagram of physical activity. You’re encouraged to inspect their details, leave comments, or react with a small selection of emoticons. You might see that a friend had a healthier lunch, or walked far more than you, or slept better than you. These events nudge you into behavior change.

When I started, one of the only people it found for me to add to my “team” was someone living in Japan that I only follow on Twitter and YouTube. I asked, she said ‘Sure’. I don’t know her personally at all, but I’ve found that reading UP’s activity feed is a unique interaction different from regular status updates. Being able to correlate your own physical state with another person’s through shared metrics, leads to a different sense of awareness; any encouragement you receive resonates that much more. Her most active day blew me away at over 24,000 steps, followed by 11 hours of sleep. It really spurred me on to try and find the time for activity. Multiply that by the number of people you follow, and the social features become an extremely compelling component.

On my second day, two more people I interact with online bought their own. On the third, my girlfriend joined in.

Fiddle-free Design

While the UP is not designed to be worn and forgotten — its constant presence serves to remind you of your goals — it is designed to be worn and left alone. Its long battery life (about 7-10 days) is one of the ways in which this is obvious. Charging via USB only takes about 80 mins, which you can easily do while idle.

In chasing this long battery life, the UP eschews Bluetooth syncing, which other products like the Fitbit and Nike+ FuelBand have. To sync the UP, one must remove it and plug one end into a smartphone’s headphone jack. Jawbone recommends doing this about twice a day to keep up with your own stats and update your team. On the other wristbands, one only has to start the app, and they sync wirelessly.

I actually think this omission is a strength.

Like how shooting on film frees you from constantly checking how the photo came out on the little digital screen, thereby letting you take more photos and experience the scene you’re in, not continuously syncing the UP creates mystery, anticipation, and actually lets you get on with it and not fiddle with tracking apparatus every spare minute.

In his excellent essay about using a FitBit, Paris and the Data Mind, Craig Mod described looking at the LED display and seeing that he had climbed 96 flights of stairs one day. The next thing he did was walk halfway across the flat town of Palo Alto to the nearest flight of stairs he knew of, so that he could shift that number to read 100. It sounds like great exercise, but I don’t want to obsess over live numbers or end up conducting accuracy tests each day over how many steps it’s counting.

The UP way, you’re wondering things like “will I break my record today?”, and if you’re extra competitive, “I hope I don’t lose to so-and-so,” as you go about your business. Sometimes, by not knowing, you exceed your targets. And then you sync at the end of the day, and it’s like waiting for lottery numbers to be called out. It’s its own kind of fun.

Comfort and style

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The UP is available in 8 colors, of which 3 are available here in Singapore right now. I got the Black (sorry, Onyx), and it’s pretty nondescript and unlikely to draw attention. The brighter colors pop more, and show off a subtle zig-zag texture that identifies it as part of the company’s product range under design chief Yves Béhar. None of them are what you’d expect a “wearable computing device” to look like. The only button is cleverly hidden, looking like an integrated design feature. Two LED lights are embedded beneath the hypoallergenic rubber surface, and only visible when lit. It’s much thinner than the FuelBand, and could easily be mistaken for one of those Livestrong-type charity support wristbands from a few feet away.

These things help with making the UP an invisible part of daily life, which gives it potential to succeed at being adopted by more. But as the wearer, I always feel its presence (at least in this first week). The routines I’m developing around the app, around thinking about moving more, burning more, eating less, around how my teammates improve themselves, are the very definition of behavior change.

If having visualized, connected, and actionable data on your own body and movements sounds interesting to you, the UP will probably be a great addition to your life.

Finding a Home for Your Copywriting Portfolio or: How I Learned to Stop Channeling an Art Director and Love the Words

Lots of portfolio tools advertise the ability to create a gorgeous website online within minutes, but how many are suited to showcasing a copywriter’s work? This post covers getting a basic presence up for a handful of your projects. More comprehensive site builders are only briefly mentioned.

It’s often said that people only look into their CVs between jobs, but taking stock of what you’ve accomplished on a regular basis is a really good practice. But with a standard resumé, updating a paragraph about your current employment several times a year isn’t attractive. Fortunately for people in the creative industries, there’s the portfolio, which can be very satisfying to compile, if only to remind ourselves how little victories on a project tend to make up a bigger result.

Not Your Creative Director’s Portfolio

Over the last few years, I’ve seen a fair few creative portfolios, and increasingly, when one asks to see some work, a URL gets sent instead of a PDF. When I was starting out in advertising about 8 years ago, we routinely brought physical folders of printouts to interviews. If you wanted the job, you might make an extra copy to leave behind. If you’ve heard some creatives calling their folios “books”, it’s because that’s what they really were.

Another thing that’s changed since the mid-noughties is how the presentation of a copywriter’s work has gone from showing a few ads and/or documents with long-form writing samples, to being very close to how the art guys do it. Big, colorful pictures that would reel even an illiterate eye in. Some writers’ books now haven’t got a word in them.

Carbonmade

Carbonmade: Your online portfolio, the door to a bright future in children’s illustrations

Most of the people I’ve met showed off work on portfolio cum social networking sites for creatives. Places with start-uppy Web 2.x names like Carbonmade, Krop, the Behance Network, Cargo, Coroflot, and to some extent, Dribbble. Some respectable, shirt-wearing creatives had portfolio sites on their own domains, and the ones who didn’t return their pencils used blogging services like Tumblr.

What I’ve noticed is that very few of these solutions are suited to the needs of creatives who self-identify as copywriters.

Copywriters Are A Needy Bunch

Designers, illustrators, and art directors are well served by the many visual portfolio tools out there. Flip through a few examples and you’ll notice a tendency to not explain the images — when it comes to showing off craft, the work often speaks for itself. Maybe it’s because most tools just don’t allow text at all, but I’ll come to that later.

I think a writer needs a little room to take his viewer through the work. So much of what we do is problem solving and just not visible in the finished consumer-facing work (nor should it be). Some of the things a writer could supply to complement a piece of work are: some background info, a project or team story, the strategic line between proposition and product, an elucidation of the idea (if one exists), how the piece works with a wider campaign or positioning that the brand has pursued, and any measured results that came out of it. Touching on just a little of the above, versus a caption reading “Banner Execution #2″ on a photo of a toothpaste tube telling a joke, can help explain yourself come Judgement Day.

Five Steps to Happier Portfolioing

The more I saw, the more I started to wonder, where should a copywriter put their work online? To answer that question, I signed up for a bunch and put them through their paces, and also asked colleagues and industry friends for their (possibly subjective) opinions on the leading ones. Here’s what I know, filtered through what I didn’t like.

1. Keep Good Company

Maybe this won’t apply where you are, but Cargo (or CargoCollective) ostensibly carries a reputation for being full of student work. I don’t know where that comes from; too many cans of Heinz baked beans styled like Warhol prints? That said, there’s probably nothing wrong with using Cargo if you ARE a student. Coroflot seems to be another good place for junior creatives to get their work in front of recruiters and large brands. DeviantArt was ranked below the two, because your application will disappear into an HR drawer labeled ‘Slashfic Writers’.

Krop

Krop: Your killer headlines will need killer headlines

For professionalism, I was advised to try Krop. It charges a not-insignificant monthly price of US$10, in the league of premium site-building services like Squarespace. I didn’t see anything that justified the price against Krop’s drawbacks. Amongst those I asked, Behance enjoys a neutral to positive reputation that will not stand in the way of your looking righteous.

As far as domains and URLs are concerned, it’s also about the right associations. If you’re on a site built for creative work, then piggybacking on their domain isn’t an issue. For example, having “behance.net/name” is okay, but “name.tumblr.com” looks like a collection of meme gifs. Using a “name.com” is great as long it’s not the “best-name-online.com” that GoDaddy recommends when your name of choice is taken.

2. Know the Tools You’ll Need

Behance

Behance: Owned by Adobe now, so you’ll have to hit refresh for minor HTML updates every 10 minutes

Plenty of sites simply don’t let you annotate or supply a paragraph of text beside your large and beautiful images. It’s practically textist. Krop is a major offender. And since we’re talking your garden-variety copywriter here, and not those mystical hybrid writer-designers who can tastefully superimpose text within their images, an ideal tool would allow writers to enter text on the page itself. In that regard, Behance trumps Krop, which only allows a short caption for each image. Not only is Behance free, it allows the mixing of as many images, embedded videos, and text blocks on a project page as needed.

Most importantly, if you’re going to be uploading work where you’re especially proud of the writing, make sure it can be read! Being able to click and zoom in (or load the original image) is table stakes, but plenty of sites I’ve seen don’t do it. This is the point where your portfolio’s tab gets closed and your reader goes back to a ‘Hunger Games Wedding Ideas’ board on Pinterest.

For this reason, I do not recommend using ‘free’ services that reserve this ability for paying customers, e.g. Carbonmade. Behance won’t zoom either, but you can at least reproduce your copy on the page using a text block.

3. Create a Gallery, Not a Blog

Your Tumblr should look like this

If you must Tumblr, your portfolio should look a lil’ sumthin like this *wicka wicka*

When a portfolio site is built on a blogging CMS, and looks like a linear blog, expectations are set for a diary of constantly evolving works-in-progress. Visitors will be less impressed by your last post being 18 months old, even if it was ahead of its time.

Of the sites I’ve seen built on simplistic platforms like Posterous, Tumblr, Blogger, Pinterest (you gotta see this Hunger Games wedding), too few employ themes with a static front page serving as a table of contents. If your platform of choice doesn’t let you do that, find a new one. A scrolling page of entries without proper navigation is counterintuitive to your purpose: showing your recent work at a glance, and putting more details one click away.

Some sites will also format and present a version of your resumé in addition to your portfolio. Behance and Coroflot are two that stood out for me.

4. Decide If You Want Feedback with That

Socially enabled sites like Behance are proud of their communities. You can follow people doing interesting work, and browse a stream of their recent work right from your front page. Gold stars, comments, resharing; all that stuff. But there’s a real need for portfolios that don’t talk back, and if you’re familiar with the teen movie trope of parents embarrassing their sons with baby stories whenever a girl comes over, you’ll understand not letting a potential mentor or employer see the “helpful” suggestions you’ve been given by others. Or your witty mom-centric replies.

Moreover, as we’ve already covered, many of these sites are for designers and not copywriters. I’ve heard this sentiment several times: “Designers have Dribbble, but where do copywriters go to share their work and get constructive feedback from peers?” It’s a gap that no one has filled. Until then, my advice would be to keep the two as separate as you can. Find an avenue for copy feedback that works for you, and display your work on a pedestal where it belongs.

5. Keep Open Secrets

Another feature that’s rather important but not always available: the ability to secure projects with a password. Some client work can never be fully public, but if there’s a story in there worth telling, you might open it up to select viewers. Please don’t set your password to “password” or your first name, or have no password at all and instruct the HR person to ‘just press Enter’, because that just makes it look like passwords are a new concept to you.

Choose Your Own Ad Venture

The first conclusion I drew is that you’ll want to spend some money to get this right, although it doesn’t have to be a lot. Whatever your choice, make sure it looks good on mobile devices and doesn’t rely on Flash.

Squarespace theming

Squarespace: Can you handle this much customization? Find out with a free 14-day trial.

My preferred solution has always been to create pages on a personal site, using whatever CMS you’re comfortable with, but that involves a fair amount of set-up and manual work. In contrast, the allure of these modern portfolio services is undeniable. Most come with the promise of page views from fellow creatives baked in, and who doesn’t like getting ‘Liked’? The drag-and-drop features and professionally designed templates are also particularly good for copywriters. Uploading a bunch of comps and artwork almost always results in a presentable page.

Of all these services I evaluated, the only free one that would meet the needs outlined was Behance. Their paid option is called ProSite, but its fancy templates frustratingly strip away the extra text that makes their free pages compelling for writers. If that gets fixed, it would be a complete winner.

If you’re willing to get your hands a little dirty, then Squarespace, Breezi, Virb, and WordPress are sound bets. The first two have no free options and start at around $8/mo for a standards-compliant, responsive design site. With templates as starting points and pixel-level control over every detail, they are suited to people with knowledge of web design but who don’t want to code.

Virb

Virb: If it’s good enough for a coffee bar in Portland, why not your portfolio?

Virb is another all-in-one hosted site & blog solution that costs the same as Krop ($10/mo) but lets you do more. There are templates that let you bundle images and text together quite simply and beautifully.

The open-source WordPress.org software is pretty much the gold standard for consumer CMS on the web, and if you don’t want the hassle of installing it on your own servers, WordPress.com has an ad-supported “hosted service” that takes care of everything for you, with few compromises. A number of portfolio-ready themes are available, but do pay for the domain mapping upgrade, because “name.wordpress.com” looks almost as bad as it would if it said Tumblr. Almost.

Why Can’t Twitter Be Like Foursquare?

Turf Geography Club

I never thought little ol’ Foursquare could lead the way for Twitter, but their approach to the third-party access and monetization problem shows more class and understanding. For the past few weeks now, instead of investing in a user experience that users would choose, Twitter’s stated solution has been to make their apps the only ones in town.

Thanks to a tweet from @tarngerine today, I discovered Turf Geography Club, a location-based iPhone game built atop Foursquare’s place database, with additional Monopoly-like mechanics for upgrading and defending your property. It stands out from all the other “check-in and own this location” type apps by taking a flat-out fun (as opposed to a utility) approach: retro 16-bit style graphics, a Wes Anderson-inspired aesthetic (evident in the name, video trailer, and writing), bears, compasses, illustrated logbooks, and nonsensical references to an eternal struggle between man and nature.

What I liked was how I could suddenly start using Turf as my Foursquare client of choice, checking in as I usually do, but also playing this separate, app-specific metagame at the same time. Likewise, I can choose to use Path to document my movements with friends, and share a subset of those actions to Foursquare, for my other contacts to see them. Or I could document something private in Day One, the journaling app, and still check in to Foursquare from there where the location made sense (publicly, without sharing the contents of my journal entry).

Whatever you think of Foursquare and the people who use it, you can’t deny that this is what everyone would love Twitter to continue being, and what the company seems bent on defying: a confident social platform open to innovative ways of being used.

Foursquare recently updated their mobile apps in a big way, taking focus away from previous key features such as Mayorships, and emphasizing discovery and recommendations instead. The Foursquare app is now really good at showing you things of interest nearby, in categories such as food, shopping, and sightseeing, based on recommendations from other users. I can’t get those in Path or Turf, but my one-way actions in those apps feed back into the enrichment of Foursquare. That’s reason enough for me to keep the Foursquare app on my phone in addition to all the other ones that offer check-in functionality.

Twitter’s mobile apps also do a couple of things that third-party apps aren’t allowed to. It shows interactions that your friends have had on the service: tweets they’ve liked, people they’ve recently started following, and it shows supposedly personalized things of interest: local trending topics, and popular links being shared. The latter is where their advertising monetization is meant to happen, and it’s something that no one loves because it’s often dead wrong about what we want to see.

Imagine if Foursquare’s app showed you places you would never go, or check-ins from people you didn’t know or like. What would be the value in that? Instead, contextual intelligence and expert data mining help Foursquare stay valuable and interesting to users when they want to explore, while their availability to third party apps keeps users active and in the equation. The people at Twitter can’t go wrong throwing everything behind the creation of that value, in the interests of long-term viability, instead of shutting down the future of their service that may come from apps like Turf.

Everpix, The Rise of Centralized Cloud Photos, and The Decline of Flickr

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I signed up for Everpix last night and have been thinking about it all morning, even as I’ve yet to get my photo collection uploaded to it.

In essence, Everpix is an online repository of every digital photo you’ve ever taken, supported by a background Mac utility that keeps it in sync with your iPhoto/Aperture/Lightroom, and an iPhone app that syncs your Camera Roll, and allows you to view your library in the cloud. Crucially, it also syncs with your online photos on Flickr, Instagram, Google+/Picasa, and Facebook.

Every photo is private by default, and making an album (called a Moment), or part of it, public, gives you an obfuscated URL that can be shared with others. You can also publish photos ‘offshore’ to Facebook Albums, Twitter, and possibly other destinations.

Philosophically, this is almost everything I want my Flickr account to be right now, but that they are so, so far away from achieving. I signed up for Flickr Pro to have an online backup of all my photos, with the ones I want to share set to ‘Public’ visibility. In the past few years, the internet has moved on, and we now share photos on other stickier social networks. There’s been a fair bit written in the past week about Flickr’s decline as a destination, and it’s because photographers at all levels are getting more views and feedback through Facebook, G+, and even other photo sites like 500px and Smugmug.

Adobe had a go at cloud photos with a product called Carousel that was recently renamed to Revel (why?), but that effort tried to be an entire workflow, with a desktop photo management app that had half-baked Lightroom editing tools built in. Adopting a product like that involves a complete change of tools. Good for beginners, but bad for anyone comfortable with what they have.

Everpix promises to meet us halfway. Use whatever you’re used to, and have all those photos in the cloud, with easy publishing to any and all online destinations through beautiful web and mobile apps. All publishing actions take place between Everpix’s servers and the other web service, so the user experience is simply that of instantaneous uploads. It’s the best of both worlds: backup and effective sharing.

You can tell this is an important facet of the service because one of their core features is “Auto Curation”. Click a button, and the service picks what it thinks are your best photos, with clear faces, even exposure, and other secret sauce traits. Another click, and those are shared online.

More than just disrupting Flickr, it also shows us what Apple’s iCloud Photo Stream could be, but understandably isn’t just yet. Rolling out free, unlimited storage and access to millions of iOS users would test their billion dollar war chest; the inevitable failures, their invaluable credibility. Everpix is a small startup in beta that I’ve decided to entrust with access to all my photos; I’m hoping their pricing structure, when revealed, will be reasonable enough to pay for.