➟ Vertu’s Japanese art phones

Dubbed the Signature Kissho Collection, these four lacquered cellphones cost about $200,000 USD each, and were handcrafted by Kazumi Murose. I really don’t know why Vertu exists anymore. Most companies would commission a project like this for the publicity, which might then enhance their brand and sell more regular phones. But Vertu’s regular phones aren’t much less crazy or expensive than this. Does Vertu help the Nokia brand in any way?