Olli-Pekka Kallasvuo, Nokia’s CEO calls his new head of mobile devices, Anssi Vanjoki in his office, hidden inside the company’s research center at 995 Page Mill Road, in Palo Alto, California. On his desk, three devices: a Nokia N900, a Motorola Droid and an iPhone.‘Anssi, we’re hosed.[…]We once were the kings of sleek design. Now, look at the N900 next and cry. We’re the land Marimekko and Iittala, of Finnish design. All over the world, people pay a premium for elegance, for exclusivity. We’re not doomed to a race to the bottom, we’re destined to a race for quality, for elegance.And look at the numbers. We spend 13.5% of revenue for R&D while Apple, doing “everything”, spends 3%. If we stop spending this doomed to failure R&D money, we can lower our percentage below Apple’s.Next, we only do three models: good, better and best. Three price points and we’re done. Simple message, less product managers and other corporate busybodies showing PowerPoint slides to one another over endless meetings across ten time zones.Anssi, look at me: are you ready for the bloodbath?’
I enjoyed this “science fiction” exploration of an imaginary conversation at Nokia HQ. It does kind of make sense for Nokia to stop throwing its money into the bottomless well of Symbian patching and superficial fixes in favor of Android. Alas, today brought a post on the Nokia corporate blog vowing to continue on the Symbian/Meego path over Android. It’s rousingly titled “The Fightback Starts Now”. I’m sure a lot of Nokia fans wish it had started back in 2007 when the iPhone was announced.