Update: The Gregory Brothers’ Double Rainbow song is now available on iTunes for 99c. Half the money goes to helping Yosemitebear (Paul Vasquez), the original video’s creator, out of poverty. This article at the Merced Sun-Star says he’s been living on $5,000 a year and can’t afford to replace the tires on his car, limiting his ability to go into town.
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If you haven’t seen the original Double Rainbow video yet, it’s essential viewing as a primer for all the remixes and spoofs appearing on YouTube. The meme started with a hippie stoner uploading a video where he sees a double rainbow while on a hike (gives new meaning to “Hiking Trip”), and totally loses his mind trying to absorb the beauty of it. “WHAT DOES IT MEAN?! WHOAAA!!”
And so now we have guys like this impressionist applying the template to KFC’s Double Down sandwiches (DOUBLICIOUS ALL THE WAY!!):
And the guys from Auto-Tune the News made an awesome song out of it:
Link (original video)
sangsara.net 
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