Very intrigued by Canon’s latest consumer product shown off at CES. It’s an almost-square, mint tin-sized box with an 8x optical zoom lens, 12mp resolution, and wireless-N connectivity designed to work with your smartphone. Anything you shoot with it can be instantly shared in the ways you are already accustomed to, and the camera even applies a bunch of artistic filters automatically.
This is an interesting and astute reaction to recent trends in consumer photography: namely, people shoot and share an imagebucket load of photos with their smartphones; the more advanced of these photographers care about and strive to eke ever more quality and clarity out of their daily shots, you even see some happy to carry DSLRs around to get shots exclusively for low-res online sharing; the emergence of middle-ground devices such as Micro Four-Thirds cameras, ultra-thin laptops, tablets (hell, even phablets); and of course, the rapid demise of consumer compact cameras for everyday use, having been deemed too much bulk and inconvenience for too little versatility and quality.
This new PowerShot N cleverly defines a new middle-ground: a more ergonomically sound and high-quality experience than shooting with a smartphone’s camera, with comparable quality and superior portability versus other compacts, whilst enjoying all the connected features of your phone.