Thanks to that bit of time off earlier in the month, I’m ahead of my reading goals. Nick Harkaway’s Gnomon was probably twice the length of a standard novel, and five times as elaborate. I was lured in by the SF premise — a murder in a panopticonic dystopian near future (it first occurs to me that it’s not unlike the one in the anime Psycho-Pass), where a governing AI and its human agents are stymied by an encounter with a mind they can’t read — and ended up staying for a literary mindfuck of Pynchonesque proportions. Recommended, but don’t be in a hurry.
I’ve now started reading Mike Monteiro’s Ruined by Design, and can’t wait to get started on the new William Gibson novel, Agency. I think my favorite Gibsons are Pattern Recognition and The Peripheral, and this seems to be along similar lines.
It’s now a few days later and I’ve quit reading Ruined by Design. It’s not that I disagree with the central premise; maybe the opposite. There are certainly designers in the world who don’t think or yet know that changing their organizations from the inside-out to be more ethical and responsible is part of the job, and maybe it takes a couple hundred pages of hitting the point over and over to get them onboard. I just stopped getting anything else out of it past the opening, and stuck around until the 70% mark to be sure. The author mentions structuring your presentations like an inverted pyramid, the way journalists are trained to do, leading with your best bits to get your audience’s precious attention, so I guess the book itself puts that into practice.
This year’s Chinese New Year celebrations have been a little muted, both at home and abroad. Putting aside the nCoV outbreak in the headlines, it just feels different now, like an idea that has almost run its course. The build up to this has taken place over a few years, but it’s certainly palpable now.
My parents’ generation is getting tired of organizing everything, and mine doesn’t care about observing traditions in the same way. The virus has provided a reason for canceling some of the get-togethers, but they were being scaled down anyway. Even Apple’s annual CNY shot-on-iPhone film/ad lacks its usual artistry this time around. I don’t know if it’s the 60fps look, the fact that they shot many scenes handheld, or the Smart HDR effect, but it feels more on the cheap side rather than cinematic.
Speaking of change and the fading of old ways, over at my workplace, we’ve just put out our annual trends report. It’s compiled with the input of some 1,200 employees in 33 studios, so the results should be a nearly fair representation of the global design climate. The running theme across all seven trends? Many of the fundamentals underlying daily life are being put on notice as we ponder the definition of value as consumers and consumed in an increasingly turbulent world.
One trend, called Digital Doubles, touches upon the idea of personal datasets so rich that we’ll appoint them as digital proxies for our own choices and behaviors, sort of like how you can tell a robo-advisor how much risk you’d happily tolerate before letting them go trade and rebalance your portfolios. At this point, I’m several chapters into Gibson’s Agency and one of its main threads concerns an AI product designed to do exactly that.
“but he described the product, that’s you, as a cross-platform, individually user-based, autonomous avatar. Target demographic power-uses VR, AR, gaming, next-level social media. Idea’s to sell a single unique super-avatar. Kind of a digital mini-self, able to fill in when the user can’t be online.”