Month: July 2010

  • ReadWriteWeb:

    4Chan, the anonymous nihilist obscene messageboard from whence sprang memes like LOLCats and RickRolling, was the subject of what’s now the 3rd most-watched of the Old Spice videos made yesterday, after the ones made for Perez Hilton and Kevin Rose. 4channers hate everything, especially people who talk about 4chan – which this savvy man in a towel did not do. But 200,000 views later, that absurd video response to “Anonymous” has received more than 4000 thumbs up from viewers and less than 100 thumbs down.

    Still going strong, and inferring from a tweet I saw in @IsaiahMustafa’s stream, they’ll be doing this till Thursday in the US. Funny that he’s using Chuck Norris for his Twitter wallpaper – Old Spice Man has eclipsed that legend by now.
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  • Less than a week after I placed my order for The Dokaka Discography, a limited edition 6-CD set of the Japanese mouth-musician’s work, I hold copy #22 in my hands.

    Still available for $30USD at The fact that they didn’t immediately sell out upon release greatly disappointments me.

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  • Earlier today on Twitter, I said:

    The @oldspice copywriters deserve every prize on the shelf they’ll build with their bare hands after exploding Cannes with sheer brilliance.

    The guys behind the new Old Spice commercials showed a good understanding of social media before when they spread their ads virally online, but yesterday they pretty much won the game. Getting Isaiah Mustafa to come back into the studio with nothing but his bare chest and a towel, they started producing video responses to fans on Twitter, Facebook, and Youtube. Over a hundred personalized responses in all. Some were replies to counter-replies, so we can see that these were being written/performed on the fly to some degree. It is a very high standard to be achieving on the fly, both as writing and performance.

    Online engagement doesn’t get any better than this – rewarding content that viewers happily seek out and interact with, even celebrities like @aplusk, @guykawasaki, @rosemcgowan, and @alyssa_milano. He wore a tie when responding to @GQ, gave himself a trophy on’s advice, and even helped someone propose to his girlfriend with wheeled-out candles and a ring. She said Yes.

    Here’s the latest TV ad for context:

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