Normally when a new service comes out, early adopters help keep it going till it gets really good. With something like Apple Arcade, you can wait and see; no rush. With identity-related things like HEY email, names are scarce/unique. More time pressure on users and devs both.
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[…] staying past the trial, maybe they’re not reaching enough of the right people who’ll be their early adopters. Even Airpods didn’t take off […]