The Trouble with Instagram Stories

I enjoyed reading this TechCrunch interview with Kevin Systrom where he openly gave credit to Snapchat for their ‘Stories’ feature, and talked about how copying it for Instagram inevitably created something different.

What I’ve observed matches much of what’s been said: it gives most people a much larger starting audience compared to what a new Snapchat user has, which increases the likelihood of success; it’s really well implemented (I especially like that switching from one user’s Story to the next has a different transition animation than skipping a scene, making it much clearer that you’re on another person now); and it makes Instagram a more complete place to look into the two sides of a person’s life: the imperfect moment and the photograph worth sharing.

BUT one early side effect has also materialized, and it’s already changing the way I use Instagram. In short: I don’t want to see many of these Stories! I follow a variety of different accounts, from brands, obvious social media influencers/shills, dogs, cats, interesting strangers, and friends. It’s Day 2 since the launch, and many of them have flooded my feed with too much uninteresting stuff. For many of these accounts, I want their photographs worth sharing, but not their imperfect moments. And there doesn’t seem to be a way to only follow one type of content on a per user basis.

So I’ve started to unfollow people. Which I’m sure Instagram doesn’t want.

In fact, the last major feature they added (an algorithmically sorted timeline) was probably aimed at getting people to follow more accounts. It let me add people without cluttering up my feed to the point where I’d miss posts from those I really really liked. For example, I could follow Canon cameras’ account for their occasional spectacular photos, but still see more personally interesting updates from my friends first. No problem. This morning, I unfollowed Canon because their chatty video Stories were getting in the way of my seeing life updates from friends.

There isn’t this problem right now on Snapchat, which makes me think it might eventually win out if people want to keep these separate. I’m not sure how Instagram might resolve this, but there’s definitely a difference here. Namely, not all social content is created equal.


The one other reason why I’ll continue to use Snapchat is their new Memories feature. Instagram Stories doesn’t let me do the same things.

An Old Man Tries Snapchat

Snapchat wasn’t something that I immediately saw any value in. I installed it once ages ago, didn’t have any friends on it (a combination of age and geography), and promptly left.

If you have even a passing interest in social media and haven’t seen Casey Neistat’s video on how “Snapchat Murders Facebook”, you should.

Like my friend Vicki notes in this post, Snapchat wasn’t something that I immediately saw any value in. I installed it once ages ago, didn’t have any friends on it (a combination of age and geography), and promptly left. Then Instagram’s Bolt soft-launched in Singapore and got some interest going around ephemeral photo messaging, but it still isn’t something that friends in their 30s seem to want.

We’re a generation of digital hoarders; the people who abandoned other providers for Gmail en masse because it promised never having to delete an email again. Cleaning out my harddrive the other day, I found a folder of interesting photos I’d saved off the net in the early 2000s: movie posters, album cover art, photos of global landmarks, and the like, simply because the sight of them were scarce and valuable pre-internet! You have to imagine what it was like to live in that time. I ended up deleting almost all of them because these days, if you can put a name to it, you can find it online.

So behavior is changing slowly amongst older people, and much faster amongst those in their teens, but photo messaging still wasn’t something I needed Snapchat for. Every messaging app offers it now. The ephemeral twist is a footnote.

Snapchat’s Stories feature changed the way I look at the product. It turns it into something of a lifelogging and broadcast platform. I can’t name another app (still) on the market that lets you grab video snippets of your life, and share them in a stream that your friends can tune in to. The fact that clips disappear after 24 hours is actually the part I like LEAST. It seems Vicki’s with me on this, as she’s set up a YouTube channel to archive these Stories to after they’ve been erased. I may soon do the same1.

There are some other nascent thoughts I have on Snapchat’s bizarre UX; the more I think about it, the more brilliant it is — breaking many of the rules we use to design interfaces for users of all ages, in order to create an exclusive, obtuse, game-like experience (inviting the spreading of knowledge by word of mouth) that seems intended to make it a success with a younger crowd. I may be wrong, and it may simply be like this as a result of being designed by a younger team. Additionally, its overall visual clumsiness (check out that ghost icon) encourages you NOT to take it seriously, which makes it totally okay to fire off imperfect, portrait-oriented, poorly-shot, but authentic moments without too much thought.

If you’d like to follow me, I’m on there as “sangsara”.


  1. Sharing these vertical videos on another platform poses a slight challenge. I tried every video editing app on my iPhone, and just about all of them failed to stitch the short clips together without cropping, unexpectedly rotating, or distorting the videos. Even Apple’s own iMovie produced only a black screen with audio playing, probably because Snapchat’s video encoding/metadata in non-standard in some way. Amusingly, the app that finally managed to do the job perfectly was YouTube’s own Capture app