As a user of the first-generation Pebble since last December, I eagerly ordered the new Time Steel model when it hit Kickstarter earlier this year. And then the Apple Watch went on sale in Singapore earlier than I’d expected it to, and that’s a whole other story about my irrational spending.

Fast forward to the present, and my new Pebble has arrived! But I’m probably selling it!

  
Let’s open this shipping box up.

  
There’s the Pebble Time Steel (which ships on a genuine Italian leather band, this one’s a gunmetal gray body, so the band is a matching gray/black), and a separate box containing the steel link bracelet in gunmetal. As a Kickstarter edition, it comes with both. With the retail model, the steel bracelet will be sold separately for US$50.

  
Previous Pebble watches have had pretty lackluster packaging, so this is quite a step up. Look at that display box; it’s good enough to be sold on the accessory shelves of an Apple Store, except they won’t be.

  
Here’s the back of the box with a list of standout features. Of course, the main improvement to the hardware is a new color e-ink/e-paper display. It’s always on, unlike the Apple Watch’s, so you can glance at it any time over the 10 DAYS that its battery will last, and know the time or your latest notification, without having to raise your wrist or press any buttons. It’s got a microphone now, which is useful for Android users who can dictate responses to messages and emails. It’s slightly less useful for iPhone users. And of course, it’s still waterproof to 30M. I don’t think anything else is.

Here it is next to my Apple Watch on the right. The watch case is very slightly smaller than the Apple one, and is also gently curved on the underside to sit neatly on your wrist. In that regard, it’s very nice and possibly more comfortable and natural looking on the wrist.

Here it is all set up and charging via a magnetic cable attached to the back. Nothing as sexy as Apple’s inductive charger; this one only uses magnets to draw two magnetic points to their respective spots. It works.

As you can see, the e-paper display shows colors even when not lit, although they’re not as vibrant as you’d see on a printed page. The sun icon has a mild yellow to it, and blue shows up very well. In direct sunlight, it looks crisp and strong, and is easy to read. Indoors, it can be a little muddy and dark, perhaps a touch dimmer looking than even the original Pebble. A backlight comes on when you press a button or flick your wrist. This also looks dimmer than I remember the original Pebble being, but perhaps I’ve just been spoilt by the Apple Watch’s super bright and colorful OLED display (which wantonly consumes more power in a day than the Pebble Time Steel does in 2 weeks).

Here’s what it looks like on the wrist (thanks to my dumb use of a wide-angle lens, the watch looks larger here than it is). I wear a 42mm Apple Watch and it looks smaller than this, and as shown above, the Pebble is even smaller than Apple’s. So if you normally wear a 38mm Apple Watch, this is probably what the Pebble Time Steel will look like on you.

  
Here’s a more accurate shot, this time with an imitation Casio watchface complete with Timex Indiglo color scheme. That statement alone tells you who the Pebble is aimed at; you have so much opportunity to customise the face of this. Many of the color faces I saw let you specify the color of every element and make your own themes. It strikes me as the sort of thing some people jailbreak iPhones or choose Android smartphones to be able to do. I’ve decided I’m not that person these days, so I’m probably going to sell it. But the build quality is solid and the leather strap is really quite soft and lovely. It’s a real improvement from Pebble, and if they can get the cost down, it might work out.

Oh, the new software works as advertised, but without using it for a few days, it’s hard to say how useful seeing your apps and events laid out on a timeline is. On paper it sounds like a great idea and it was one of the main reasons I ordered this at the time. Apple’s watchOS 2 is also going to have something along the same lines with its Time Travel feature, so I guess it doesn’t matter what platform you eventually choose — we will all soon be consuming time-sensitive content on our timepieces using contextual timeline interfaces.*

*Did it strike anyone else as odd that after Pebble showed their hand with Timeline on Kickstarter, Jonny Ive or someone on his team dropped a casual interview comment that they had tried a similar concept in an earlier prototype of the Apple Watch, but it didn’t work out? And then a few months later we see Time Travel as one of the key new features of the next watchOS?