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Weeklies

Week 34.20

  • I’d like to know just how good the pandemic has been for Nespresso’s bottom line, because I am using my machine so much more these days and can’t be the only one. In our house, we probably go through a sleeve of 10 pods every two days. On account of running low and a new local promotion that gets you a pair of metal cups (that look like their pods) and a little Monin brand flavored syrup sampler, I ordered, and received the next day, 30 sleeves. That’s 300 cups of coffee.
  • So the included syrups were blackcurrant (maybe more suited to tea?), white peach (not the weirdest iced coffee I’ve had, but uhh), and salted caramel (omg). The latter is the best, because now I’m making Starbucks-ish caramel macchiatos (but better!) at will, at home. But the most exciting application of these isn’t coffees, but cocktails! Salted caramel old fashioneds, trust me, do it. A dash of chocolate bitters along with angostura bitters works too.
  • When we did our next Redmart grocery order, I put a full 700ml bottle of the salted caramel syrup in the cart. Would you believe this brand makes something like a hundred different flavors? I tweeted that I lost about an hour of my life browsing through them and reading the product descriptions with a mixture of recognition and relief — I know what it’s like to have to create endless copy variations few will ever see or appreciate, and I’m glad I’m not doing that at the moment.
  • A typical Monin one features a few nods to the flavor and a hint of backstory, followed by serving suggestions (Lavender: “Inspired by the lavender fields of Southern France, aromatic and pretty in purple for lavishly hued speciality drinks like mocktails, cocktails, and more.”) But in some of them, it’s hilariously clear the copywriter had no idea what the flavor even is (Agave: “Made with premium ingredients, it is especially formulated to dissolve instantly with any hot or cold beverage, for fast convenient use with great taste.”) And every now and then, you catch them trying to have what little fun they can (Caribbean syrup: “Create ‘rumbustious’ coffees, non-alcoholic cocktails and dessert drinks with the nose of rum aged in oak barrels and the sweet rum taste to make any pirate proud!”)
  • Last week I mentioned Apple Music and this week they began killing off the Beats brand, clumsily renaming the Beats 1 radio station “Apple Music 1”. They also launched two new live, DJed stations: Apple Music Hits and Apple Music Country. The former is supposedly dedicated to Top 40 music from the 80s, 90s, and 2000s. I’m glad they’re expanding the live stations. I don’t care for either of the two new ones, but that’s okay. It’s just the missed opportunity with the brand name that gets me. The Beats 1 station minus country music and old hits would be even MORE Beats than before. Which just means Apple isn’t interested in building out any more brand equity for Beats; they’d rather do some Highlander shit and lop its head off to transfer its street cred to Apple Music. Did that work when they killed iTunes? I complained about this to Michael, and we agreed that their product naming is just beige now that it’s “Apple [Noun]” for everything in the Cook era.
  • I met a couple more of my colleagues in person this week, and I’ll be leaving the house for a justified meeting in the coming week. I’m up for more of the first, because we had a great chat till it was nearly midnight, but am not especially keen for the second to occur regularly just yet. Several friends have shared their companies’ plans to become permanent work-from-anywhere organizations. Provided it’s sustainable (there’s work to be done, culture doesn’t erode over time), I can see remote friendliness becoming a major make-or-break factor for recruitment and retention next year.
  • This week in games I finished Neo Cab (worth it), started Next Stop Nowhere (promising, but I found a bug and will wait till they update), and purchased Burnout Paradise (now discounted to USD$35 on the Switch) for the second time in my life. The first was maybe 12 years ago for the XBox 360. I didn’t enjoy its open world structure much then, but I drove around for an hour yesterday and it felt good. Oh, and Otherworld Legends is a surprisingly good and free roguelike beat-em-up.
Categories
General

Continue Apple Arcade? 9… 8… 7…

It was with some dismay that I read Apple Arcade is looking to change up their curatorial strategy, and cancelled some games in the process. Hopefully the affected developers will be able to fund and continue their projects via Kickstarter or something.

What made the service so refreshing at the start was its dedication to art and quality, stickiness and engagement metrics be damned. You paid a subscription fee, and got access to a peaceful library of games that didn’t try to milk wallet-attached endorphins out of your brain. We got delightful little experiences like Assemble with Care and WHAT THE GOLF?, and I stuck around on the promise that we’d get a steady stream of those. Well, it seems that train has stopped because somebody upstairs wants more addictive games that will keep people subscribed past the free trial.

One example of what Apple wants, according to Bloomberg, is Grindstone. I personally love it; a fun pick-up-and-play puzzler, and an evergreen game you could easily be playing years from now. But not every game needs to be a Grindstone, and there’s only room for one or two Grindstones in my life at any time. These are games you use to soak up free time, go-to icons for when a moment appears while in line for something, or on the bus. There are plenty of them already on the App Store, so Apple Arcade should supply a breadth of other experiences.

I see the potential of Apple Arcade as analogous to the Apple TV+ strategy : quality over quantity, unique visions only. A change of course so soon comes across as a lack of courage. It’s a long game, so to speak. If people aren’t staying past the trial, maybe they’re not reaching enough of the right people who’ll be their early adopters. Even Airpods didn’t take off immediately.