I’ve been a user of Foursquare, and then Swarm, for many years. Since November 2009, says my profile page. I know that I’m giving an advertising company too much information about my location, movements, and preferences. But there’s definitely a value exchange here. Without this “lifelog”, I couldn’t remember everywhere I’ve been, or the last time I was at such and such a place. And there have been occasions where I was able to, quite magically, summon the name of a great restaurant in another city and immediately see how it’s been doing since, so that I could recommend it to a friend.
I’ve been a fan of location-based apps and social networks since maybe 2006 or 2007, when I got my first Nokia that qualified as a smartphone. I especially recall an app named Brightkite that existed briefly. It allowed for serendipitous moments like going to a foreign country and seeing tips and reflections left around the city (maybe in your hotel!) by a friend who’d come the same way years before. Swarm still allows for this experience today, and it evokes a kind of love.
One day, Brightkite malfunctioned and read my GPS location as being in Tokyo, just for a moment. I think it allowed me to see people and their check-ins in the mistakenly assumed area, and so I interacted with some of them… giving them stars or a follow or whatever. One such stranger became part of my permanent friends’ list, and when I migrated to Foursquare, she ended up on my list there too. It’s now over a decade later, and we are still weirdly and peripherally aware of each other’s lives, on Swarm and Instagram, without ever having spoken. It’s a distanced closeness that could only happen with the internet. Once, when I happened to be visiting Tokyo on holiday, we were both checked in around the Ginza area at the same time. We may have crossed paths; I’ll never know.
This week, an app called Superlocal came to my attention via a crypto/web3 newsletter called Milk Road that’s worth subscribing to, if that’s your thing. Suoerlocal seems like an attempt to remake Swarm with a new revenue model. Like many web3 ventures, instead of selling your data to advertisers, it tries to support itself by being intrinsically financial: checking in and providing quality photos earns you tokens called LOCAL (which may someday have value), and being the mayor of a place doesn’t only earn you derision/respect, but also some LOCAL whenever people check in. How does money enter the ecosystem? Becoming the mayor of a place means minting an NFT for it. It’s currently in an early access phase, which also requires an NFT (or invite from a friend) to gain entry.
I have mixed feelings about all this, as I do with NFTs and web3 in general. We should definitely explore new business models and build services that don’t rely on users making a privacy compromise. If a small group of super engaged users can fund the experience on behalf of everyone, and be happy doing it, all the better. But at least in this iteration, we’re just trading one problem for another. For instance, holding a bunch of mayorship NFTs in your Ethereum wallet doxxes your location and behaviors too, and probably in a worse way because they’re public for anyone (instead of just Foursquare Inc. and a couple hundred of their favorite clients) to see. This stems from the poor privacy design of Ethereum, of course, but it’s now the biggest smart contract blockchain so what are gonna do? There are still so many things that need to be done differently for this technology to scale and be safe and easy enough for everyone to use. That means I don’t believe Superlocal is going to become ubiquitous any time soon, but hopefully we’ll all learn what and what not to do as they keep building.
Until then, I’ll still be checking in on Swarm.
PS: I’ve been told about the virtues of using Google Maps’ Timeline, which also lets you keep a log of your movements each day, but without the social and gamey elements. I tried it briefly, but it was less fun, and I’ve been quite successful so far in cutting all the Google out of my life. Yes, I’m aware my rules seem arbitrary and illogical.
- Finally finished the book How To Do Nothing after about two months, which isn’t the positive review it appears to be. I found it such a joyless and obtuse slog that I fought myself every time I thought to pick it up and finish it. And because I have a dumb rule about not reading two books at the same time, that blockage has fucked up my Goodreads annual challenge for the year. A lot of catching up to do and I don’t think I will.
- Started a new book anyway, Grace D. Li’s Portrait of a Thief, which is billed as Oceans Eleven meets The Farewell.
- Watched Kenneth Branagh’s Death on the Nile. Dreadful. He’s done some work in the past that I truly loved, but this has little to recommend it. The art direction is slipshod, with CGI background compositing that looks straight out of the CD-ROM FMV games era, and the radioactive Armie Hammer is in one of the lead roles. Branagh’s Poirot is also mysteriously unlikable and inconsistent, with a couple of rude and temperamental outbursts that feel like if Superman suddenly gave someone on the street a middle finger.
- Severance on Apple TV+ is not dreadful. Mild spoilers follow. I wasn’t expecting to be impressed, and the first episode takes awhile to get going, but it’s really excellent. This despite veering a little close to corny with some scenes on the “severed floor”. The sinister, faux 70s megacorp with forced cheerfulness felt copped from the environmental storytelling of games like Portal, Fallout, and Bioshock, and maybe the Dharma Initiative out of Lost.
- Now out on Apple Arcade is Gear.Club Stradale which was teased during their last online event, and I’m very much enjoying it with my Backbone One gamepad. The original Gear.Club was an okay free-to-play racer on iOS which was later released on the Nintendo Switch as a premium game (no in-app purchases). It also got a sequel on consoles, but I don’t know how that went. This new iteration is streamlined: it’s all set in Italy, and the UI lets you move quickly around the workshop and upgrade your cars without having to fiddle around in too many submenus. Instead of the usual giant catalog with tons of cars to swipe through, a small selection of up to three cars for sale, refreshed daily. This is a superior design for a game intended to be played in short bursts over a period of time. Ping me if you want to join my crew!
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