- I’m pinching an idea from Michael Camilleri’s blog: what he calls Weeknotes. I like how the bullet format keeps things simple while the weekly cadence provides a structure that will hopefully mean I update more.
- There was some mild pain and inconvenience this week dealing with Apple over the phone for an iCloud Drive issue. My free space was 13GB less than what it was supposed to be. It’s sorted now and I wrote about it here, but little failures like this make it hard to rely on iCloud and move away from Dropbox and Google Drive.
- I was reading a lot a couple of weeks ago when I was on vacation (at home). I think I finished 9 novels in three weeks, including 1Q84 which comes close to about a thousand pages. Then I went back to work and simultaneously started on the massive Cryptonomicon, the combined effect of which has put the brakes on my Goodreads progress. Maybe because the last few things I read were mindless Jack Reacher novels, this one was an exhilarating change of pace. I’m still astonished a mere human being sat down and created something this wild, violent, complex, and also funny. I finally finished it this weekend and can’t imagine what to follow it with.
- I’ve written too much about HEY already, but you know you’re all-in on a new email address when you change your main daily logins and usernames over to it. That’s now been done.
- On the subject of email, my mom was cleaning up around the house and found some I’d sent her 20 years ago. How? She’d printed them out and kept them in a folder! She gets the last laugh, though. Not only did I forget even owning that old email address, I think all that pre-Gmail history is just gone; I don’t have any record of mails sent or received. If I had to guess, I used a hosted POP/IMAP server and a local mail client (maybe Eudora? Thunderbird?), so it was first lost during the move to Gmail — I don’t believe importing from elsewhere was supported, and I guess I’m fragmenting my email history again now by moving to HEY — and then totally lost during a PC transition. How do we still not have a universal personal data vault solution?
- Unsplash gets photographers to give their work away for exposure — a deal that never goes out of style in the creative industry. But so many have volunteered to do it that the site is now a very useful resource for people looking for free images. I often use it when I need photography for presentations, and I‘m familiar enough with some of the best photos to recognize them popping up in other people’s decks.
Since I haven’t sold any of my photos for money in quite awhile, and the idea of seeing otherwise unused photos appear someday in someone else’s deck seemed like fun, I’ve now become part of the problem. I trickled four photos in over six days, and they’ve already been viewed 3,000 times. I suppose I’ll keep going.
- I switched mobile providers after a year and a half with Circles. I’m still amazed at how easy it is now, and how bad things were before. You just sign up online and someone shows up at your door the next day with a SIM card! Your number is automatically ported the day after! Used to be you had to go to a store and sign many papers and wait a week, and occasionally even call your old telco to break up with them. Not to mention contracts are out of fashion. Progress. Since working from home, I’ve barely used any mobile data since there’s WiFi. I’m sure it’s one reason why I was able to find a more generous deal on the market. They’re probably happy to hand out massive data allowances now that most people aren’t going to use them.
- On Friday night we went to hang out with a friend who lives down the street, and her kids stayed up with us as an excuse to play more Animal Crossing Pocket Camp and Minecraft. It was nice to see them tapping around proficiently and being engrossed in designing worlds. Even at the age of six! Lego has its limits, and we couldn’t work with dream material in such a direct way when we were kids.
- Season 2 of Hanna is out on Amazon Prime Video. Seems like this time it’s not just one coming of age story, it’s a genetically modified school of them. I saw the first two episodes last night and the fight scenes were so clumsy, it broke the elite assassins world-building for me.
- It was the Chinese Dragon Boat Festival recently, but I prefer its other name, the Dumpling Festival, because come on, that’s really the part we all care about. I’ve always known these pyramid-shaped rice clumps as Bak Zhang/Chang, but I guess they’re also known as Zong Zi. They look awful but are mad good, and I can’t think of a taste reference point in the world so you’ll just have to try and get some. I spent nearly an hour on Tuesday trying to find a good delivery option while salivating wildly, and eventually managed to catch the Kim Choo Kueh Chang company’s online store in a good mood (if it’s down, try, try again).
The debut of HEY email has been an interesting case study in launching a new service, in part because it took place on social media — a two-way street that led to them getting public feedback that’s already led to significant changes. As others have done in recent years, the launch was a staggered rollout with invite codes and a waitlist, and the resulting members-only feel and scarcity drove tens of thousands more to join the waitlist. Some say this is intentional marketing, but it’s also legitimately done to manage the experience when someone isn’t sure how much interest there will be.
I took notes on my hands-on experience in a previous post, and have spent a week now getting to grips with it, trying to picture it as my primary email service for the foreseeable future. The commitment isn’t just a new email address to inform people about; it’s also paying a perpetual premium service fee. After 16 years of “free” Gmail, that’s a big decision. Yes, you’re free to leave any time and they’ll forward all emails sent to you anywhere else you’d like, but I wouldn’t use a @hey.com address if I wasn’t actually using HEY.
Everybody’s got opinions
But before the details of my decision (like, who cares, right?), I wanted to comment on the fascinating public launch of HEY that we’ve been spectators to, and how its creators have had to walk back some of their design decisions after product met reality.
As my friend YJ says above, Basecamp and HEY are heavily opinionated products by opinionated people; it’s what allows them to take a well-established thing like email, with its standard organizing paradigms of Inbox, Outbox, Sent, Spam, and Trash folders, and try something new. It’s only meant to satisfy a certain type of user with certain needs and preferences.
It’s not easy building something out of new ideas, at huge scale, and making sure it’s robust enough to carry the personal and business correspondence of paying customers who’ll depend on it for time-sensitive messages. By Basecamp’s account, they’ve been working quietly on HEY for two years before this month’s semi-public launch. I think they deserve a tremendous amount of credit both for attempting it and for how stable it has been.
When we design services, we know we won’t catch everything or get it right the first time. It’s about having priorities and principles, and optimizing against them every step of the way. If you’ve defined and studied your target audience, and care about pleasing them to the exception of everyone else, then you can make decisions based on their needs. If you put in the work to develop a core experience that will set your business apart, then that becomes the thing you protect even if Apple or anyone else tries to make you change it. Some companies famously put speed over certainty, and while it dazzled a lot of CIOs and inspired them to try and do the same, its pitfalls are now well known.
We don’t know what HEY’s development process looked like, or what they prioritized, and so we can only guess from what they actually shipped and what they’ve done since. Upon contact with the wider marketplace, some of those opinionated ideas are now being challenged as problematic or discriminatory. Could more user research and testing have caught them before launch? Probably. Was catching them before launch a priority for the team, or did they intend to test them in public and fix unintended consequences as they were discovered? To their credit again, they’ve fixed a lot of things very fast in the past week. From adding disposable functionality suggested by Apple to dumping fully built, non-trivial features… their responsiveness has been impressive.
Things that came broken
Let’s look at a couple of Twitter exchanges and changes I’ve spotted. On my first day with HEY, I noticed an unusual option in the “More” menu on every email thread. It was a button labeled something like “Generate Public Link”. This actually published the entire email conversation thread to a public webpage, allowing any third party to read and follow the exchange. I used it to help share a problem I was seeing with their support team, which is a nice way of enabling them to help customers without giving full access to all mail. And while you could always share private emails to a third party with copy/paste, screenshots, PDFs, etc. there was something unsettling about this. None of the other people would receive any notification that they were being “listened in on”, and anyone with the link would be able to see not just all previous emails, but any new ones added to the thread for as long as it was publicly shared.
You could be in a conversation with 20 people and not know if any one of them had generated a link and leaked it. When I explained this in a group chat, there was some disbelief. One person called it a “built-in whistleblower feature”. After others complained on Twitter about the potential for abuse, this feature was completely removed.
(For Part 2 of this review, check out: Hold up, HEY)
I’ve been pretty keen to see HEY’s rethinking of email, and just got my early access invitation this week (I joined the queue back in February, perhaps on Day 2 of their recruitment drive). I was also an early adopter of Gmail back in 2004, and as they say on the manifesto page, there’s not been much innovation in the world of personal email since. If anything, email has been in decline and most of its use cases now belong to chat platforms (keeping up with friends), workplace project management/collaboration suites (enterprise communications), and services’ own portals (seeing account and order histories). The resurgence of newsletters is one bright spot, and displaying them is one of the main jobs of my email account.
Anyway, I get excited about new things quite easily. When the invitations started rolling out, I was obsessively checking my inbox, and I kid you not, literally dreaming about getting mine to the point where I was waking up in the middle of the night with the urge to check my mail! Part of the anxiety probably came from
wanting needing to secure my address of choice, like I was lucky enough to do back in 2004 with Gmail. Just try getting your name now without adding random numbers; I don’t know how the poor kids today deal with the scarcity. My wife also wants any readers to know that she’s heard enough about my two username options, the pros and cons of both, and never wants to discuss email addresses again.
So now that I’ve used it for a little bit, I’m undecided if I should make this my primary email service. On one hand, everything they promise is true. The workflows are elegant, the way it puts you at the center of the experience is refreshing (no stranger can disturb your peace, OCD freaks can bundle threads together, etc.), and the emphasis on privacy and business model transparency is way better than any free alternative. On the other hand, it’s not entirely how I’d like to use email, and some edges are rough to the touch.