When most of my peers and I started blogging with a proper content management system (CMS) like Blogger in 2000-2002, it wasn’t really clear what we were signing up for. Blogs were a new, hyper-public outlet for self-expression, a means of keeping in contact with friends, and for feeling the first waves of a democratic future where a student had as much right to virtual real estate as the multinational corporation that might one day hire him. Or not, depending on what he had posted.
Today, much of what a blog once offered has been decentralized by a slew of dedicated online services. Post your photos on Flickr. Keep a circle informed of your movements on Facebook and LinkedIn. Show off your art, photography, or design skills on any number of portfolio sites like deviantART. Share links and bits of media on scrapbook blogs like the ones popularized by Tumblr. Everything comes with social networking built right in. The standalone do-it-all blog has become something of a solitary pursuit as its necessity fades amongst newer internet users with a hundred other avenues for self-expression and communication. The word ‘blog’ is more strongly associated with a breed of continuously updated semi-commercial news and topical interest sites than it is with personal journals.
Perhaps the personal journal is a relic of the internet past – emblematic of our emotional reaction to a new technology, and the possibility of audiences larger than had been present before. Or perhaps they’ve disappeared under cover, gone to ground and reemerged with new names, part of our need to understand through categorization. So now there are motherhood blogs, cooking/dining blogs, birdwatching blogs, and so on. Once specific interests representing just a facet of their authors’ lives, these topics now serve to define their bloggers as amateur authorities through posts and reader feedback cycles so regular you can set your RSS readers to them, spurred on by commerce in the form of Google AdSense banners. The personal journal is dead because we reduce people to the one thing they do best.
So, nine years on and I’m still at it. Still not quite sure what I signed up for, but with some changes I’ll be making here this week, a little more sure of where I should take this.