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MacHeist 4 ends today

MacHeist 4 ends today. The annual bundle has gotten bigger and better — just US$29 for a ton of apps and services worth 20 times more — but they’ve struggled to reach the minimum target of 25,000. That was how many needed to be sold before the premium bonus apps became unlocked for everyone. After 8 days into the 10-day window, they gave up and opened them anyway. Now they’ve finally crossed the mark (26,053 at time of writing) with hours left to go.

There’s probably a longer article in here about why this is the case. Bundles like these used to make a much bigger splash, and I remember a period where Groupon-like daily deal sites for Mac applications were like… daily deal sites for free iOS applications. I guess that’s where the attention has gone now, and much of the spending intent has followed the growth in mobile platforms. Prices there are generally lower too, and I wonder if this means independent Mac apps have to start charging less, or more, to keep profits up.

Anyway, I highly recommend you look into MacHeist while it’s available. 25% of the money goes to charity, and you get a 15-month subscription to Evernote Premium as part of it. I usually pay US$45/year for Evernote and find it immensely useful as a place to store all the webpages I see and want to have searchable, shopping and reading lists, wholesale documents for safekeeping, and snippets of data in an offline notebook whenever I go on a trip. It’s essentially a digitized version of your memory for sanity. There are also great games like Braid, Bioshock 2, and the episodic adventures of Sam & Max, Jurassic Park, and Strong Bad, from developer Telltale Games. That’s like… a hundred hours of gameplay.

One great utility was added this morning: Bartender. It’s not a cocktail recipes app, the world hardly needs more of those, but a tool that sits in your Mac’s menu bar and subsumes all the other menu bar items into it. I’ve greatly cleaned up the visual clutter on mine (made somewhat worse by recent versions of OS X preferring to show menu bar icons in monochrome only), moving things like Bluetooth status, Volume, Dropbox, and my Jawbone status monitor into Bartender’s “bar menu”. Good stuff, and normally sells for US$15.

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