Pacific Rim has a load of digital marketing bits out online, some created by Qualcomm Snapdragon (official microprocessor of the film’s Jaeger robots) on their Facebook page. One of the best is this Jaeger Designer app, which lets you modify a Unity 3D model with different parts and colors, and then render a poster featuring your own country’s robot defender, which you can also name. I think Singapore’s Urban Redevelopment sits nicely alongside the U.S.’s Gipsy Danger and Japan’s Coyote Tango.

Seeing the movie this Friday night in IMAX 3D and pretty damned excited.