Tumbling Lots

Why is Tumblr so easy to post to? I rebooted mine a scant 11 days ago, and so far I’ve managed 101 posts, with 7 more in the publishing queue. Why have I never used this WordPress blog in that way?

Does the word ‘blog’ carry some kind of expectation? I know why I don’t tweet that much: I’m a bit of a long-winded person. I’ll share a link or two, but it’s unsatisfying to say just one little thing beside it. Tumblr feels like a long-form Twitter, occasionally visual, and the Dashboard really feeds interaction and inspiration by giving you things you like and would want to pass on. Retweeting on Twitter draws a line between the things you saw and the things you said. The character limit, again, prevents you from adding your own words. I don’t see Pinterest as anywhere the same thing, although people tend to think Tumblr and Pinterest are playing in the same space. Pinterest is nothing like Twitter, for example.

Anyway, really enjoying it so far, even though posting from the mobile app isn’t very good. You can format far better (such as grabbing a photo from a site you’re linking to and using it as the image) on the desktop using their bookmarklet.

Visit if so inclined: http://sangsara.tumblr.com until I buy a domain for it.*

* My friend Ci’en made a great observation: we start projects, then we buy a domain name to get serious, then we feel the crushing and boring weight of commitment, and then we abandon them completely.

One response to “Tumbling Lots”

  1. Tumblr makes four things easy which I think are critical:

    1) Easy to get to the dashboard. Some people are going to post through the bookmarklet (or by other means) but I would wager that the vast majority of users of any blogging engine post through the dashboard. Tumblr, by making the dashboard the place that aggregates your content, gives you a reason to go there that doesn’t rely on you having something to say. No pressure to visit. You can just come to read. That said, the more you’re there, the more likely you’ll be to post. Particularly when it’s…

    2) Easy to post. Tumblr makes this easy by giving you a variety of different post types. No longer do you have to shoehorn a link or a video into something that was designed for a longer form entry. Oh, I realise WordPress has post types, too, but they feel (and are) a hack. Posting a video, a link or even just a quote feels totally natural on Tumblr.

    3) Easy to find inspiration. By having the dashboard be a content aggregator and by making it so easy to reblog content, finding something to post to your Tumblr is as straightforward as going to Tumblr. Not so with WordPress.

    4) Easy to receive encouragement. The fact that liking posts is so easy and effortless for the reader, means it’s more likely that you as a writer will receive that crucial outside encouragement that gives you an incentive to keep posting. Sure, you can put a Facebook or Twitter widget on your blog, but it’s not seamlessly integrated in the same way.

    Probably some lessons therein for other companies trying to build content platforms.

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