The Lavender/Jalan Besar area has been a little too hip lately, and walking down the streets you’ll see several cafes with all too twee decor, or preserved signboards from the Chinese businesses that were previously there (the new stores incongruently named the same thing; the coffee place named Chye Seng Huat Hardware an obvious example), with many prices on the new menus a few zeroes removed from the hawker stalls they coexist with.
Druggists is one such new factor in the gentrification of an area that houses the undertaking facilities of Singapore Casket, a small stadium, Hong Kong-like shophouses with murky windows through which racks of hanging clothes can be seen, and furniture shops where the products are still made on site and spill out onto the road. It is guilty of all the aforementioned crimes: it’s a craft beer joint with an interior made to look like a traditional Chinese diner, complete with marble tabletops and mosaic flooring; the sign above the front door reads “Chinese Druggists Association”, looking straight out of 60s Chinatown; and a pint will run you up to $21 while bottles of Tiger at the kopitiam across the street can’t be more than $5.
But who cares, because you’re there for 23 taps of craft beers imported from across the globe, and they don’t take your VISA at the hawker centers anyway. There’s no way this stuff was going to come cheap, but I’ll tell you what, they make it easy to try a bunch of them. You can get any beer in a half-pint size that’s reasonably priced at about 53% of a full pint. I never understood those bars where the two sizes are something like $12 and $15, and happily, that’s not a problem at Druggists. (What a name! I can’t stand typing it.)
If you go to the bathroom, you’ll find the tap over the sink is an actual beer tap, which is a clever touch. The airconditioned interior is enclosed and all hard surfaces, which makes it noisy and difficult to have a conversation, which isn’t so clever. The two tables outside fare much better, and you can enjoy your imported IPAs with the cultural dissonance of a nearby Chinese banner ad (yes, the offline kind) advertising a dodgy sounding sleep/health service for $10-40. It’s delicious.
119 Tyrwhitt Road
Singapore 207547
Category: Photos
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The Druggists Craft Beer Bar
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Akihabara Park, Real vs. Virtual Photography
There’s this spot in Akihabara Park beside the designated smoking area, across from Yodobashi Camera’s rear exit, where I’ve taken the same photo twice; on the second occasion purely because it was a beautiful evening and I suddenly remembered taking the first photo and wanted to replicate it from memory without referring to my Flickr account. They turned out pretty close.
The other day while playing the game Akiba’s Trip on my PS Vita, I decided to visit the same spot to try and take it again with the in-game camera feature (the title is quite an accurate recreation of the gaming/anime/gadget town); again trying to find the same spot from memory.
The level of detail is surprising, and this is just for one building out of many. I even got the same corner of the little rain shelter peeking in from the left. Makes me feel like I should visit again sometime soon.
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Vintage Poster Exhibition at ION Orchard
Came across an exhibition of beautiful vintage posters at ION Orchard last night. It’s on till tomorrow (Level 4, ION Art), and presented by a gallery from HK. If you want to own any of them, they’re between $1500-3000 from what I saw.
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LINE Pop-Up Store Singapore, May 2014
Japanese-Korean messaging app LINE has opened their first pop-up store in Singapore, on a prominent stretch of the core shopping boulevard of Orchard Road. It will run for a month and reap immeasurable marketing value from the high visibility and sure-to-grow lines of fans eager to buy their cleverly designed character merchandise.1
I dropped by on its first evening tonight with some colleagues, and we spent between $20–60 each. I would have spent $100, but put down a pack of 100 art postcards ($55) at the last minute. This is on top of the $40 I’ve spent on in-app purchase stickers over the last year or two of being on the platform. I don’t think any other messenger currently comes close in terms of having built brand loyalty or monetization potential that doesn’t involve serving ads or selling personal data.
Standing outside and watching the crowd, I remarked to a UX designer colleague that no other messaging app could pull off something like this in the middle of town, not WhatsApp, not WeChat. He correctly observed that none of the others have strong IP from which to make their own merchandise to even sell in a store.
“And it’s all this bloody kiddy stuff!”, I said, clutching a plastic bag filled with stickers and a pair of mugs that look like the faces of a bear and a bird. “It’s not kiddy,” he started to protest before going, “Oh alright, I guess it is.” Takeaway: “Kiddy” is largely irrelevant in Asia.
18-to-29-year-old females are its “core target,” says (U.S. CEO Jeanie) Han, explaining that in Asia, once girls were using Line, boys followed – and then this young “hip” user base helped bring in older users “like a domino effect.”
“People, especially young folks, are really adopting our stickers,” she says. “The ratio of people who are buying things online like our stickers is actually quite high in the U.S., as well as the people who are using our games inside our platform relative to the total number of users, so we’re quite optimistic in terms of our market in the U.S.” — Techcrunch, March 2013
The crowd lining up tonight was about 2:1 female to male, which seems in line with LINE’s targeting strategy. There were a few people who definitely looked over 40, and everyone present was walking out with stuffed toys, diaries, notebooks, plastic folders, tote bags, mugs, badges and the like, all emblazoned with Brown, Cony, Moon, Leonard, Sally, James, and other characters I can name because I see and employ their images in chat conversations on a daily basis. LINE is lovable, obsessionable. Few others are by design.
Against Facebook Messenger’s 200M monthly active users, LINE is said to have virtually the same MAU (out of 400M registered accounts). In comparison, WeChat (dominant in China) has 355M MAU, and WhatsApp has over 500M. I don’t consider WhatsApp and Facebook Messenger users to be the same thing2, and LINE has the greatest growth potential outside of its home country, especially in Asian countries with an affinity for Japanese culture, whereas the Chinese WeChat is likely to have a harder time. I’m pretty bullish about LINE’s success, even if their apps have a lot to improve on. For the record, LINE also reports significant revenues — $338M in 2013 — versus about $200M for KakaoTalk and $20M for WhatsApp.
- Within minutes of our arrival, I overheard a mom asking her two teenaged daughters, “What’s this about?”, to which they replied, “it’s kind of like WhatsApp.” ↩
- For one thing, WhatsApp is not functionally part of a platform, and probably won’t be merging with Facebook’s in the near future for various reasons. All the other messaging networks are at some stage of offering content, ecommerce, games, and enhanced communication services such as video-calling. ↩
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Orchids
Back in the day, one side of my family was responsible for a lot of the orchids being bred in Singapore. My late grandma’s brother still has a collection growing at his place, which we just visited for Chinese New Year. Unfortunately, I don’t speak Teochew and communicating with that generation is generally impossible.
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Probably my favorite shot from this weekend’s trip to Bali where my friends Christian and Jean got married. Captured and edited on an iPhone 5S, too. Compared to the functional but not album-worthy 2mp shots from the first iPhones, it’s hard to argue this isn’t the only camera most people need today.
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Shuttered Out
At a recent office balcony party, I spoke to a colleague who’s also into photography (by which I mean he’s also afflicted by the coin-draining hobby of buying cameras), and realized that maybe I’ve made some progress. My last purchase was the Sony RX-100, which he also bought, and then sold, and then bought a Fuji X20, and then sold, and then bought a used Fuji X100S (pictured). The urge has not visited me lately, unless you count the $200 Q Camera which no amount of money on Earth can buy at the moment because they’ve only made one sold-out and poorly handled batch.
I’m doing really well on just my iPhone 5S and excellent apps like the new Mattebox (do try my Velvius filter), and Cortex Camera. You can also explore all my posts tagged ‘Photography‘.
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ArtScience Museum, Nov 2014
Some iPhone photos from a recent visit. I’d been meaning to see the Eames one for months, but it’s always a bit hard to get out to the Marina Bay Sands because there isn’t a lot to do afterwards if you’re not in the mood for an expensive meal or drinks.
There are quite a few pieces in the Eames area, including some original interactive activities from an educational exhibit they designed, although the gallery layout leaves a little to be desired. A roughshod detail here, an odd pathway there, and lots of furniture out of reach, labeled “do not touch”, leaves you empty; it’s only at the very end when you sink into a permitted Ottoman that you feel the humanity of their designs.
The Chanel Black Jacket photo exhibition is much more enjoyable to explore, because there’s nothing between you and the content on display.
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Here are the official exhibition summaries:
Explore the life and work of Charles and Ray Eames, the most famous couple in design.
Most known for their timeless furniture creations, their influence and innovation extended far beyond that into architecture, exhibition design, toy making and film.
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CHANEL’s photographic exhibition dedicated to Karl Lagerfeld’s book “The Little Black Jacket: CHANEL’s classic revisited by Karl Lagerfeld and Carine Roitfeld” opens in Singapore, joining a new stage of the exhibition that underlines CHANEL’s values of creativity and modernity.
Discover the exhibition that pays tribute to CHANEL’s little black jacket. Through over a hundred photographs the jacket is adapted and worn differently by some of today’s greatest personalities in contemporary culture. Slipped on by the French singer, Vanessa Paradis, transformed into a headdress for the American actress, Sarah Jessica Parker, or adapted to Alice Dellal’s neo-punk look – this fashion masterpiece can adapt to any style.
sangsara.net 