I was surprised to learn that astrology is experiencing a comeback amongst millennials, thanks to an app called Co–Star that has been steadily growing beneath my radar. When a decade-younger friend sold it to me over drinks last week, the most interesting thing about it to me was its inexplicable use of an n-dash in the name. I installed it for a look, saw a personality trait in the natal chart* that didn’t quite match my self-image, and promptly forgot about it until the push notifications started arriving.
These nudges are titled “Your day at a glance”, and are so iconic to this audience that the Instagram filter creator known as autonommy has made one that superimposes Co–Star notifications over your head. They’re usually a single mysterious line or proverb that you’re meant to contemplate as things happen to you.
Yesterday (an uneventful day), I was assured, “You don’t have to be afraid.” Today, it asked, “What lessons have you learned today?” Tapping into the app unleashes a torrent of AI-assembled advice that tells you how to deal with the challenges of existence as per the day’s astral alignment. The tone of voice is often surprising: acerbic, blunt, even dark.
Instead of deleting the app as I meant to do, I discussed it with some people around me and shared a Verge article about the team behind it, and now I’ve got irl friends on this astrology social network, and we can see each other’s fates and compatibility, and I think I’m keeping it? It’s not like I’ve suddenly taken horoscopes at face value, but perhaps it fills a gap — I need someone to regularly kick my ass on personal development, and whether I agree with the “advice” or not, these prompts might get me to work a little harder at things. They’re challenges.
Coincidentally, I spent much of yesterday reading through the backlog of email newsletters I subscribed to and then got overwhelmed by. When someone’s thoughts on screen are a year old, making reference to events that you and the internet are so over by now, but the words remain productive, insightful, and capable of inspiring you to look back at your old email newsletter project from 6(!) years ago and maybe start writing on your blog again, they can have all the paid subscription money. If you’re in need of a couple recommendations: try Dan Hon and Craig Mod’s.
There’s always a voice gently suggesting I “write more”. Sometimes I think I write enough at work as it is. As the activities that make up my day job changed over the last few years, so did the emphasis on actual writing as a vehicle for Client Value Delivery. It took awhile to join the dots between the kind of writing I did in advertising, publishing, side projects, and now in a design/consulting context, but that still leaves out the “pleasure writing”, as one acquaintance recently called it.
Right now, I’m feeling out of practice and clumsy when it comes to this stuff. I don’t know how to write to you anymore. Maybe I cut down on tweeting and blogging because we all entered a digital privacy crisis, but the net result was falling out of the public writing habit altogether. I lost imaginary friends.
So. Why not try again? What do I have to be afraid of? What lessons am I learning today?
- https://www.costarastrology.com
- https://www.theverge.com/2019/10/4/20879631/co-star-astrology-app-zodiac-signs
- https://www.instagram.com/autonommy/
- http://danhon.substack.com
- https://craigmod.com
*Those natal charts: You plug in your date/time/location of birth, and it pulls historical NASA data to see where celestial bodies were when you were born, and interprets their deviations in space each day to produce your horoscope. Are these even called horoscopes? I don’t know; that word seems dated and quacky, like something in a crinkled copy of Reader’s Digest, whereas Co–Star feels like something new — a bit of not entirely serious millennial wellness — dressed up in ancient clothes.
A couple of years ago, we had a colleague from Hong Kong in town who would do the exact same thing as a party trick, except she manually read and interpreted the natal charts which she generated using a Chinese app. Co–Star has simply scaled this with technology and a content team.
sangsara.net 
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