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Fjord Equinox 2017

In work-related news (doesn’t happen very often here), I recently joined Fjord, a design and innovation agency that’s now part of Accenture Interactive, and one of their longstanding traditions is an annual “learning summit” that everyone travels to attend. This year, about a thousand people from 28 studios around the world made their way to Berlin for three days. I made a bunch of quick 1-minute update videos for Instagram, and this is a compilation of them.

I wanted to shoot and edit everything on mobile, without doing multiple takes or anything. Just approach it in a really rough and imperfect manner using Apple’s launched-and-now-almost-forgotten Clips app. It breaks the familiar iMovie/FCP-style workflow of assembling video on a timeline and then editing on top of it, and reimagines editing as if designed by Snapchat: you get one chance to do it right, and you have to do everything ‘live’. What that means is you can’t put the video down and then record a voice-over to go on top of it. You literally have to hold down a record button to lay down the segment of video (as if you were shooting it right then), and record your VO simultaneously. If you want to pan around the photo or video, you need to do that with your fingers on the screen too, while talking, while getting the length right. It’s most intuitive when you’re shooting a How-To video and want to narrate what’s happening.

In hindsight, it probably wasn’t the right tool for what I was doing, since I shot nearly no footage directly within Clips, but it was fun and pretty interesting to approach editing differently. I might use it again, but the fixed square format is a little annoying. I would think twice about putting any scenic holiday video through that limitation.

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