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You may have heard the buzz this week around the new beta version of Dispo, the app formerly known as David’s Disposable, as in Vine/YouTuber David Dobrik’s version of those camera apps that simulate the look (and sometimes also the experience of waiting for photos to develop) of disposable film cameras. David himself notoriously shoots his exciting life with tons of those cameras, so the app made sense as a spinoff business. It wasn’t the first of its kind on the App Store, and there were so many others with knockoff names like Huji (Fuji) and Gudak (Kodak). So while David’s fans probably used it, the first version of the app wasn’t thoughtfully designed or original enough to be an essential camera app. Now, the next version is being taken seriously with millions invested and a full-time team hired.

Side note: This reminds me that one of the first app ideas I had and sketched out in the early years of the iPhone was for something similar. Obviously I never had the guts to make it, which is the main gap between ideas and profit. I was thinking you could “buy” and load rolls of film into a camera (complete with having to thread the initial end bit onto a wind-up spool before shutting the door) and then send them off to the lab when you’d shot 36 or so images. And after an hour or a day had elapsed, you’d return to the app to see a yellow paper envelope slide across a store counter to you, and be able to tear it open to see your shots (and the included negatives). I remember feeling kinda bummed when the first camera app to do the enforced waiting time gimmick came out. It wasn’t as skeuomorphically cool. I think it was 1-Hour Photo by Nevercenter.

Anyway, Dispo 2.0 is currently in beta and I only just got in. My first batch of photos came out this morning at 9am (the predefined time for all photo deliveries), and they look fine. You get a lightly push processed, slightly cool-temperatured shot in a 16:9 aspect ratio. I don’t understand why it’s not 3:2 like normal 35mm film. The flash is on by default as a core part of the disposable aesthetic. All EXIF data is stripped out, including the actual time of capture.

There’s a lot to like here so far, but it’s also a little unusual as social apps go. The tutorial doesn’t cover some of its sharing features, so you have to figure them out. There are “rolls” that can be public or private, solo or with others. I suppose they are really “albums”. Before you shoot a scene, you may load multiple rolls in the camera that you would like to contribute the resulting photo to. Which breaks the metaphor of the film roll somewhat, because disposable cameras don’t normally shoot onto four rolls of film simultaneously (nor do they have replaceable film)! After a shot is developed, however, you can manually add it to any roll.

Each roll can only have 69 contributors, so the emphasis is on doing it with your friend group, but there’s no limit to how many members of the public can follow a roll and see it on their feeds. David Dobrik himself seems to be using rolls to capture short events, like throwaway albums, rather than as curated, ongoing thematic feeds like I see some others doing for their pet, food, or “good vibes” photography. Perhaps the idea is still being tuned, or maybe they’re fine with people using them however they like.

Beta testers are not supposed to share screenshots, so I won’t. But it’s an example of non-cookie cutter UX design that asks you to work a little to figure it out; Snapchat and at least one redesign of VSCO often get credited for attempting personality in a post-iOS 7 world. Outside of games, it seems it’s often camera/photo apps that still go for it.

On the other hand, Hipstamatic has devolved into such a confused and cluttered app that you have to really work to figure it out. No fun at all. I miss the old Hipstamatic, and Dispo looks like it might bring some of that magic back: you’re encouraged to shoot without chimping, frame loosely through a tiny viewfinder, and be happy with even the crappy shots.

It actually reminded me today that Hipstamatic once tried an app called DSPO, pretty similar in concept. You had virtual rolls of film that you’d have to shoot fully before developing, and you could invite friends to share a disposable camera in real time. Two people in two cities could shoot a roll of film together. I remember it crashed a lot for me, and it was a struggle to convince anyone to install it. So it failed. Good idea, wrong time and execution. At least amongst millennials and zoomers in the US now, Dispo seems to have avoided that trap: the TestFlight beta is fully subscribed.